2 Brazilian soft drink brand, produced with guarana fruit), Gatorade, Pepsi-Cola and Lipton Iced Tea. InBevs primary focus is premium beers, led by global flagship brands Stella Artois and Becks. Acquired in 2002, Becks launched VSP: John Stach’s Quick Tips On Using Passive Solar Energy in Russia, Ukraine, Bulgaria and China in 2004. [InBevs interest in China expanded in 2004 through the integration of 12 acquired breweries and six joint ventures.] The Becks brand has not had a great run in the United States as share has continuously declined over the past decade. Now InBev believes it has turned the corner with Becks in the United States with a new sales and marketing campaign credited for the rebound. Bass may also be seeing the early signs of a U.S. turnaround; it was down only 5.7 percent for 2004 vs. 14.2 percent in 2003. The refocus for Bass includes new U.S. distribution in major national on-trade accounts. InBev had two major corporate changes last year that impacted the United States, the end of its relationship with the Dos Equis, Tecate and Sol brands, and the creation of InBev USA.
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